Services:

User Research
UX Design
UI Design
Brand Design
Product Strategy
User Testing
Prototyping
QA Testing

Product

A platform ensuring African exporters are credit ready before been matched with trade finance institutions. By doing the due diligence upfront, any red flags were exposed highlighting the risk factors that'd result in an unsuccessful application.

For financial institutions, the applicants had been full derisked, leaving them to focus on decision making.

Challenge

Simplifying the due diligence process for exporters so it was no longer a friction point was the biggest challenge. Applicants take long to complete it because it's a list of what feels like never ending questions. Financial institutions are left chasing, especially for key documents that gives them ownership of the freight. It was essential that this simplification also worked with the product development road map which was broken into two phases in order to have a more scaled down MVP.

The question of how to present all the information that financial institutions needed in a non dry way required even deeper thought. We had to move away from word heavy reports to a visual heavy interpretation of that whilst presenting all the information that they needed without burying them under multiple clicks.

Outcome

The due diligence process is not only broken down into short modules but into two assessment steps. One question per page prevents the feeling of been overwhelmed and cognitive overload. The option to skip document uploads and continue answering questions if the documents are not available at hand gave the applicant a greater sense of control.

After multiple attempts and variations of the financial institutions, clever use of cards, colour, simplified flow diagram and font weights resulted in a platform that delivered all the data required in a compact way. It flowed from at-a-glance top line information to section overview to deep dive. Once user testing sessions started to end with Are you going to offer a white label version? I knew I'd designed a product that helps them get the job done.